Comments on: Pharmaceutical Social Media: Focus on the Patient and Return on Health

By: Mark

Mark — Wed, 13 Jan 2010 16:15:05 +0000

This ties in nicely with participatory medicine, physician education, and CME. There is a return on health that may be measured in outcomes. Outcomes not just based on treatment but on delivery of knowledge and uptake of that knowledge

By: Pharma Social Media: Sea Change or Fad? | PRforPharma

Pharma Social Media: Sea Change or Fad? | PRforPharma — Fri, 18 Dec 2009 20:34:15 +0000

[...] companies need to adopt a philosophy that not only considers Return on Investment, but also Return on Health (ROH). The job of a marketers has changed from pushing information to engaging in a two-way [...]

By: Genzyme Vial Contamination Offers Insight into Pharma Crisis Communications | PRforPharma

Tue, 24 Nov 2009 19:59:21 +0000

[...] is where a concept such as Return on Health (ROH) is particularly useful. If the patient is at the forefront at all times, including during a [...]

By: Why Pharma Needs Social Media | PRforPharma

Why Pharma Needs Social Media | PRforPharma — Fri, 20 Nov 2009 18:06:24 +0000

[...] the marketing program of a pharmaceutical company. We’ve talked about measures like ROI and Return on Health (ROH). We have made a convincing argument that Health Information Seekers turn to [...]

By: Chris Iafolla

Chris Iafolla — Fri, 13 Nov 2009 18:17:28 +0000

Thanks for your comment Mark. You are absolutely right, a return on health can be evaluated across the marketing spectrum for pharmaceutical companies.

By: Mark

Mark — Fri, 13 Nov 2009 18:08:25 +0000

By: uberVU - social comments

uberVU - social comments — Fri, 13 Nov 2009 18:00:53 +0000

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