Comments on: Pharmaceutical Social Media: Focus on the Patient and Return on Health

By: Odom Lewis

Odom Lewis — Fri, 12 Feb 2010 22:43:48 +0000

RT @PRforPharma: ROI for pharma SM is gaining steam. Here's a take from an older but relevant post: http://bit.ly/45OJsT Return on Health, focus on patient.

By: Chris Iafolla

Chris Iafolla — Fri, 12 Feb 2010 22:43:00 +0000

ROI for pharma SM is gaining steam. Here's a take from an older but relevant post: http://bit.ly/45OJsT Return on Health, focus on patient.

By: Mark

Mark — Wed, 13 Jan 2010 16:15:05 +0000

This ties in nicely with participatory medicine, physician education, and CME. There is a return on health that may be measured in outcomes. Outcomes not just based on treatment but on delivery of knowledge and uptake of that knowledge

By: Pharma Social Media: Sea Change or Fad? | PRforPharma

Pharma Social Media: Sea Change or Fad? | PRforPharma — Fri, 18 Dec 2009 20:34:15 +0000

[...] companies need to adopt a philosophy that not only considers Return on Investment, but also Return on Health (ROH). The job of a marketers has changed from pushing information to engaging in a two-way [...]

By: Genzyme Vial Contamination Offers Insight into Pharma Crisis Communications | PRforPharma

Tue, 24 Nov 2009 19:59:21 +0000

[...] is where a concept such as Return on Health (ROH) is particularly useful. If the patient is at the forefront at all times, including during a [...]

By: KendalLo

KendalLo — Sun, 22 Nov 2009 20:04:30 +0000

@lfespino Great article on focusing your social media efforts on the patient – ROH (Return on Health): http://tinyurl.com/yz7uvg5

By: Why Pharma Needs Social Media | PRforPharma

Why Pharma Needs Social Media | PRforPharma — Fri, 20 Nov 2009 18:06:24 +0000

[...] the marketing program of a pharmaceutical company. We’ve talked about measures like ROI and Return on Health (ROH). We have made a convincing argument that Health Information Seekers turn to [...]

By: Ellen Hoenig Carlson

Ellen Hoenig Carlson — Tue, 17 Nov 2009 04:26:28 +0000

@PRforPharma : Thanks for your comments on my blog today. Love your idea of Return on Health for pharma SM http://bit.ly/4n0ppI #fdasm

By: jo menat

jo menat — Sat, 14 Nov 2009 13:04:28 +0000

RT @d_hamann: Pharmaceutical Social Media: Focus on the Patient and Return on Health http://bit.ly/4n0ppI

By: David Hamann

David Hamann — Sat, 14 Nov 2009 13:03:19 +0000

Pharmaceutical Social Media: Focus on the Patient and Return on Health http://bit.ly/4n0ppI