Comments on: Educating Legal and Regulatory Departments Inside Pharmaceutical Companies on Social Media

By: ASSURX

ASSURX — Sat, 12 Dec 2009 05:58:16 +0000

Educating Legal and Regulatory Departments Inside Pharmaceutical Companies on Social Media http://bit.ly/5IiBAL via @PRforPharma

By: ASSURX (ASSURX)

ASSURX (ASSURX) — Sat, 12 Dec 2009 00:59:46 +0000

Twitter Comment

Educating Legal and Regulatory Departments Inside Pharmaceutical Companies on Social Media [link to post] via @PRforPharma

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By: Chris Iafolla

Chris Iafolla — Fri, 11 Dec 2009 12:43:00 +0000

@KeithTrivitt: Thanks for your thoughtful comment Keith. Good question. In every industry, you deal with the challenge of communicating to fragmented audiences. That challenge is magnified in the world of healthcare when you deal with patients, healthcare providers, pharmacies, caregivers, payors and investors…among others. But you raise the key point: healthcare companies have a duty to help inform and educate the general public. Who knows better than them about their product and treating diseases? The pharma company that is only considered with getting docs to write prescriptions is a pharma company that is not evolving with the market. The reality is patients have a greater say over their health than ever before and have more information at their disposal. They will seek out that information—your only choice is whether you provide it and engage with the patient or stand in the background. Hopefully that line of thinking is enough to convince the naysayers.

@Mike I agree 100%. I don’t absolve myself from the type of failure discussed above. I too spent a lot of time selling the medium to marketers. As you say, the process was logical. You need to create a general awareness and belief in social media before you can if begin to tackle the implementation challenges. Where I think we have failed is in realizing that the legal and regulatory folks are not the same audience as the marketers. They don’t need selling in the traditional sense and instead need education.

By: Eva Velasco

Eva Velasco — Fri, 11 Dec 2009 11:50:49 +0000

RT @PRforPharma: Agency people have failed at educating legal and regulatory depts. at pharma on social media: http://bit.ly/4A8f5G

By: deMaria_Velasco (Eva Velasco)

deMaria_Velasco (Eva Velasco) — Fri, 11 Dec 2009 06:53:43 +0000

Twitter Comment

RT @PRforPharma: Agency people have failed at educating legal and regulatory depts. at pharma on social media: [link to post]

- Posted using Chat Catcher

By: Stephen Jarrett

Stephen Jarrett — Fri, 11 Dec 2009 04:21:14 +0000

RT @skypen: Agency people have failed to educate legal & regulatory depts at pharma on social media: http://tr.im/HgsP (@jbselz @PRforPh …

By: Heather R. Powell

Heather R. Powell — Fri, 11 Dec 2009 03:20:52 +0000

RT @skypen: Agency people have failed to educate legal & regulatory depts at pharma on social media: http://tr.im/HgsP @PRforPharma

By: topsy_top20k_en

topsy_top20k_en — Fri, 11 Dec 2009 03:20:52 +0000

Agency people have failed at the task of educating legal and regulatory depts. at pharma on social media: http://bit.ly/4A8f5G

By: javilabbe

javilabbe — Fri, 11 Dec 2009 03:17:26 +0000

RT @CubanaLAF: RT @skypen: Agency people have failed to educate legal & regulatory depts at pharma on social media: http://tr.im/HgsP #fdasm

By: Lauren Fernandez

Lauren Fernandez — Fri, 11 Dec 2009 03:16:27 +0000

RT @skypen: Agency people have failed to educate legal & regulatory depts at pharma on social media: http://tr.im/HgsP #fdasm