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	<title>Comments on: Defining Value in Pharma Social Media</title>
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	<description>Discussions about social media, PR and marketing for pharmaceutical companies</description>
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		<title>By: Chris Iafolla</title>
		<link>http://prforpharma.com/2010/01/29/defining-value-in-pharma-social-media/comment-page-1/#comment-1010</link>
		<dc:creator>Chris Iafolla</dc:creator>
		<pubDate>Fri, 29 Jan 2010 23:53:46 +0000</pubDate>
		<guid isPermaLink="false">http://prforpharma.com/?p=125#comment-1010</guid>
		<description>&lt;span class=&quot;topsy_trackback_comment&quot;&gt;&lt;span class=&quot;topsy_twitter_username&quot;&gt;&lt;span class=&quot;topsy_trackback_content&quot;&gt;Social media is uncomfortable for pharma b/c it can&#039;t define value--the patient does: http://bit.ly/9yF5qI&lt;/span&gt;&lt;/span&gt;</description>
		<content:encoded><![CDATA[<p><span class="topsy_trackback_comment"><span class="topsy_twitter_username"><span class="topsy_trackback_content">Social media is uncomfortable for pharma b/c it can&#39;t define value&#8211;the patient does: <a href="http://bit.ly/9yF5qI" rel="nofollow">http://bit.ly/9yF5qI</a></span></span></span></p>
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		<title>By: HealthTalker</title>
		<link>http://prforpharma.com/2010/01/29/defining-value-in-pharma-social-media/comment-page-1/#comment-1011</link>
		<dc:creator>HealthTalker</dc:creator>
		<pubDate>Fri, 29 Jan 2010 23:22:56 +0000</pubDate>
		<guid isPermaLink="false">http://prforpharma.com/?p=125#comment-1011</guid>
		<description>&lt;span class=&quot;topsy_trackback_comment&quot;&gt;&lt;span class=&quot;topsy_twitter_username&quot;&gt;&lt;span class=&quot;topsy_trackback_content&quot;&gt;RT @PRforPharma: The difference between past pharma marketing efforts and social media? The PATIENT defines value, not the company: http://bit.ly/9yF5qI&lt;/span&gt;&lt;/span&gt;</description>
		<content:encoded><![CDATA[<p><span class="topsy_trackback_comment"><span class="topsy_twitter_username"><span class="topsy_trackback_content">RT @PRforPharma: The difference between past pharma marketing efforts and social media? The PATIENT defines value, not the company: <a href="http://bit.ly/9yF5qI" rel="nofollow">http://bit.ly/9yF5qI</a></span></span></span></p>
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		<title>By: Chris Iafolla</title>
		<link>http://prforpharma.com/2010/01/29/defining-value-in-pharma-social-media/comment-page-1/#comment-1012</link>
		<dc:creator>Chris Iafolla</dc:creator>
		<pubDate>Fri, 29 Jan 2010 23:11:36 +0000</pubDate>
		<guid isPermaLink="false">http://prforpharma.com/?p=125#comment-1012</guid>
		<description>&lt;span class=&quot;topsy_trackback_comment&quot;&gt;&lt;span class=&quot;topsy_twitter_username&quot;&gt;&lt;span class=&quot;topsy_trackback_content&quot;&gt;The difference between past pharma marketing efforts and social media? The PATIENT defines value, not the company: http://bit.ly/9yF5qI&lt;/span&gt;&lt;/span&gt;</description>
		<content:encoded><![CDATA[<p><span class="topsy_trackback_comment"><span class="topsy_twitter_username"><span class="topsy_trackback_content">The difference between past pharma marketing efforts and social media? The PATIENT defines value, not the company: <a href="http://bit.ly/9yF5qI" rel="nofollow">http://bit.ly/9yF5qI</a></span></span></span></p>
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