Comments on: Pharma Social Media is Ad Hoc at Expense of Strategy

By: Course Correcting the sanofi-aventis Social Media Firestorm | PRforPharma

Course Correcting the sanofi-aventis Social Media Firestorm | PRforPharma — Fri, 12 Mar 2010 14:59:34 +0000

[...] difficult and there are risks. That’s why as agencies we need to stop overpromising, neglecting strategy and following the shiny object. There are risks associated with social media and no program will [...]

By: maverickny

maverickny — Fri, 05 Feb 2010 04:15:38 +0000

Good points here, Chris.

The challenge I see with social media in Pharma is that too many marketers and PR folks see it as a yet another distribution channel for piping messages, rather than building trust and respect through engagement.

You might as well hand them a loud hailer and a soapbox and ask them to stand on Hyde Park corner preaching to the masses.

The other challenge is that for many, tactics are much easier than strategy; you roll them out, measure before and after and see the relativeness effectiveness fairly quickly. It's like adding yet more urgent to do's on your list without prioritising them by importance though. Strategy is nerve wracking to many marketers - if you get it wrong, it's a big public wrong and they worry about their jobs etc.

By: Ann Moravick

Ann Moravick — Thu, 04 Feb 2010 00:54:52 +0000

RT @PRforPharma: Why pharma marketers should take page out of the biz playbook from 1980 b4 engaging in social media: http://bit.ly/ckn20w

By: Chris Iafolla

Chris Iafolla — Thu, 04 Feb 2010 00:44:36 +0000

Why pharma marketers should take a page out of the biz communications playbook from 1980 b4 engaging in social media: http://bit.ly/ckn20w

By: uberVU - social comments

uberVU - social comments — Wed, 03 Feb 2010 19:49:36 +0000

Social comments and analytics for this post…

This post was mentioned on Twitter by PRforPharma: Can pharma social media take a page out of the business playbook circa 1980?: http://bit.ly/ckn20w #SocPharm…

By: Chris Iafolla

Chris Iafolla — Wed, 03 Feb 2010 18:24:37 +0000

Thanks for the RT Dennis! RT @DUrbaniak: "Pharma Social Media is Ad Hoc at Expense of Strategy" (via @PRforPharma) http://bit.ly/96k2td #yam

By: Dennis Urbaniak

Dennis Urbaniak — Wed, 03 Feb 2010 18:16:58 +0000

"Pharma Social Media is Ad Hoc at Expense of Strategy" (via @PRforPharma) http://bit.ly/96k2td #yam

By: Chris Iafolla

Chris Iafolla — Wed, 03 Feb 2010 00:08:22 +0000

Can pharma social media take a page out of the business playbook circa 1980?: http://bit.ly/ckn20w #SocPharm

By: Arly Iampietro

Arly Iampietro — Tue, 02 Feb 2010 23:55:42 +0000

RT @roskadigital: RT @ChristianeTrue: RT @PRforPharma: Is pharma social media ad hoc at the expense of strategy? http://bit.ly/ckn20w #hcsm

By: Kurt Mueller

Kurt Mueller — Tue, 02 Feb 2010 20:59:14 +0000

Great pts made RT @ChristianeTrue: RT @PRforPharma: Is pharma social media ad hoc at the expense of strategy? http://bit.ly/ckn20w #SocPharm