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	<title>Comments on: What Social Media Tools Are You Overlooking?</title>
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	<description>Discussions about social media, PR and marketing for pharmaceutical companies</description>
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		<title>By: uberVU - social comments</title>
		<link>http://prforpharma.com/2010/03/10/what-social-media-tools-are-you-overlooking/comment-page-1/#comment-564</link>
		<dc:creator>uberVU - social comments</dc:creator>
		<pubDate>Mon, 15 Mar 2010 21:33:19 +0000</pubDate>
		<guid isPermaLink="false">http://prforpharma.com/?p=179#comment-564</guid>
		<description>&lt;strong&gt;Social comments and analytics for this post...&lt;/strong&gt;

This post was mentioned on Twitter by Trochman: A Q for all industries RT @PRforPharma: What social media tools are you overlooking due to &quot;shiny object syndrome?&quot;: http://bit.ly/ce0JX5...</description>
		<content:encoded><![CDATA[<p><strong>Social comments and analytics for this post&#8230;</strong></p>
<p>This post was mentioned on Twitter by Trochman: A Q for all industries RT @PRforPharma: What social media tools are you overlooking due to &#8220;shiny object syndrome?&#8221;: <a href="http://bit.ly/ce0JX5.." rel="nofollow">http://bit.ly/ce0JX5..</a>.</p>
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		<title>By: sam f</title>
		<link>http://prforpharma.com/2010/03/10/what-social-media-tools-are-you-overlooking/comment-page-1/#comment-854</link>
		<dc:creator>sam f</dc:creator>
		<pubDate>Mon, 15 Mar 2010 20:40:17 +0000</pubDate>
		<guid isPermaLink="false">http://prforpharma.com/?p=179#comment-854</guid>
		<description>&lt;span class=&quot;topsy_trackback_comment&quot;&gt;&lt;span class=&quot;topsy_twitter_username&quot;&gt;&lt;span class=&quot;topsy_trackback_content&quot;&gt;RT @TDefren: What Social Media Tools Are You Overlooking? http://bit.ly/d5jxSV via @PRforPharma&lt;/span&gt;&lt;/span&gt;</description>
		<content:encoded><![CDATA[<p><span class="topsy_trackback_comment"><span class="topsy_twitter_username"><span class="topsy_trackback_content">RT @TDefren: What Social Media Tools Are You Overlooking? <a href="http://bit.ly/d5jxSV" rel="nofollow">http://bit.ly/d5jxSV</a> via @PRforPharma</span></span></span></p>
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		<title>By: guy stephens</title>
		<link>http://prforpharma.com/2010/03/10/what-social-media-tools-are-you-overlooking/comment-page-1/#comment-855</link>
		<dc:creator>guy stephens</dc:creator>
		<pubDate>Mon, 15 Mar 2010 20:34:56 +0000</pubDate>
		<guid isPermaLink="false">http://prforpharma.com/?p=179#comment-855</guid>
		<description>&lt;span class=&quot;topsy_trackback_comment&quot;&gt;&lt;span class=&quot;topsy_twitter_username&quot;&gt;&lt;span class=&quot;topsy_trackback_content&quot;&gt;RT @TDefren: What Social Media Tools Are You Overlooking? http://bit.ly/d5jxSV via @PRforPharma&lt;/span&gt;&lt;/span&gt;</description>
		<content:encoded><![CDATA[<p><span class="topsy_trackback_comment"><span class="topsy_twitter_username"><span class="topsy_trackback_content">RT @TDefren: What Social Media Tools Are You Overlooking? <a href="http://bit.ly/d5jxSV" rel="nofollow">http://bit.ly/d5jxSV</a> via @PRforPharma</span></span></span></p>
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		<title>By: Lucie Smith</title>
		<link>http://prforpharma.com/2010/03/10/what-social-media-tools-are-you-overlooking/comment-page-1/#comment-856</link>
		<dc:creator>Lucie Smith</dc:creator>
		<pubDate>Mon, 15 Mar 2010 20:34:35 +0000</pubDate>
		<guid isPermaLink="false">http://prforpharma.com/?p=179#comment-856</guid>
		<description>&lt;span class=&quot;topsy_trackback_comment&quot;&gt;&lt;span class=&quot;topsy_twitter_username&quot;&gt;&lt;span class=&quot;topsy_trackback_content&quot;&gt;RT: @JonClements: RT @TDefren: What Social Media Tools Are You Overlooking? http://bit.ly/d5jxSV via @PRforPharma&lt;/span&gt;&lt;/span&gt;</description>
		<content:encoded><![CDATA[<p><span class="topsy_trackback_comment"><span class="topsy_twitter_username"><span class="topsy_trackback_content">RT: @JonClements: RT @TDefren: What Social Media Tools Are You Overlooking? <a href="http://bit.ly/d5jxSV" rel="nofollow">http://bit.ly/d5jxSV</a> via @PRforPharma</span></span></span></p>
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		<title>By: from Staniforth</title>
		<link>http://prforpharma.com/2010/03/10/what-social-media-tools-are-you-overlooking/comment-page-1/#comment-857</link>
		<dc:creator>from Staniforth</dc:creator>
		<pubDate>Mon, 15 Mar 2010 20:32:00 +0000</pubDate>
		<guid isPermaLink="false">http://prforpharma.com/?p=179#comment-857</guid>
		<description>&lt;span class=&quot;topsy_trackback_comment&quot;&gt;&lt;span class=&quot;topsy_twitter_username&quot;&gt;&lt;span class=&quot;topsy_trackback_content&quot;&gt;RT @TDefren: What Social Media Tools Are You Overlooking? http://bit.ly/d5jxSV via @PRforPharma&lt;/span&gt;&lt;/span&gt;</description>
		<content:encoded><![CDATA[<p><span class="topsy_trackback_comment"><span class="topsy_twitter_username"><span class="topsy_trackback_content">RT @TDefren: What Social Media Tools Are You Overlooking? <a href="http://bit.ly/d5jxSV" rel="nofollow">http://bit.ly/d5jxSV</a> via @PRforPharma</span></span></span></p>
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		<title>By: JonClements</title>
		<link>http://prforpharma.com/2010/03/10/what-social-media-tools-are-you-overlooking/comment-page-1/#comment-858</link>
		<dc:creator>JonClements</dc:creator>
		<pubDate>Mon, 15 Mar 2010 20:31:46 +0000</pubDate>
		<guid isPermaLink="false">http://prforpharma.com/?p=179#comment-858</guid>
		<description>&lt;span class=&quot;topsy_trackback_comment&quot;&gt;&lt;span class=&quot;topsy_twitter_username&quot;&gt;&lt;span class=&quot;topsy_trackback_content&quot;&gt;RT @TDefren: What Social Media Tools Are You Overlooking? http://bit.ly/d5jxSV via @PRforPharma&lt;/span&gt;&lt;/span&gt;</description>
		<content:encoded><![CDATA[<p><span class="topsy_trackback_comment"><span class="topsy_twitter_username"><span class="topsy_trackback_content">RT @TDefren: What Social Media Tools Are You Overlooking? <a href="http://bit.ly/d5jxSV" rel="nofollow">http://bit.ly/d5jxSV</a> via @PRforPharma</span></span></span></p>
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	<item>
		<title>By: Conventions.net</title>
		<link>http://prforpharma.com/2010/03/10/what-social-media-tools-are-you-overlooking/comment-page-1/#comment-859</link>
		<dc:creator>Conventions.net</dc:creator>
		<pubDate>Mon, 15 Mar 2010 18:34:56 +0000</pubDate>
		<guid isPermaLink="false">http://prforpharma.com/?p=179#comment-859</guid>
		<description>&lt;span class=&quot;topsy_trackback_comment&quot;&gt;&lt;span class=&quot;topsy_twitter_username&quot;&gt;&lt;span class=&quot;topsy_trackback_content&quot;&gt;RT @TDefren: What Social Media Tools Are You Overlooking? http://bit.ly/d5jxSV via @PRforPharma&lt;/span&gt;&lt;/span&gt;</description>
		<content:encoded><![CDATA[<p><span class="topsy_trackback_comment"><span class="topsy_twitter_username"><span class="topsy_trackback_content">RT @TDefren: What Social Media Tools Are You Overlooking? <a href="http://bit.ly/d5jxSV" rel="nofollow">http://bit.ly/d5jxSV</a> via @PRforPharma</span></span></span></p>
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	<item>
		<title>By: Todd Defren</title>
		<link>http://prforpharma.com/2010/03/10/what-social-media-tools-are-you-overlooking/comment-page-1/#comment-860</link>
		<dc:creator>Todd Defren</dc:creator>
		<pubDate>Mon, 15 Mar 2010 18:34:05 +0000</pubDate>
		<guid isPermaLink="false">http://prforpharma.com/?p=179#comment-860</guid>
		<description>&lt;span class=&quot;topsy_trackback_comment&quot;&gt;&lt;span class=&quot;topsy_twitter_username&quot;&gt;&lt;span class=&quot;topsy_trackback_content&quot;&gt;What Social Media Tools Are You Overlooking? http://bit.ly/d5jxSV via @PRforPharma&lt;/span&gt;&lt;/span&gt;</description>
		<content:encoded><![CDATA[<p><span class="topsy_trackback_comment"><span class="topsy_twitter_username"><span class="topsy_trackback_content">What Social Media Tools Are You Overlooking? <a href="http://bit.ly/d5jxSV" rel="nofollow">http://bit.ly/d5jxSV</a> via @PRforPharma</span></span></span></p>
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	<item>
		<title>By: Course Correcting the sanofi-aventis Social Media Firestorm &#124; PRforPharma</title>
		<link>http://prforpharma.com/2010/03/10/what-social-media-tools-are-you-overlooking/comment-page-1/#comment-559</link>
		<dc:creator>Course Correcting the sanofi-aventis Social Media Firestorm &#124; PRforPharma</dc:creator>
		<pubDate>Fri, 12 Mar 2010 19:20:14 +0000</pubDate>
		<guid isPermaLink="false">http://prforpharma.com/?p=179#comment-559</guid>
		<description>[...] there are risks.  That’s why as agencies we need to stop overpromising, neglecting strategy and following the shiny object.  There are risks associated with social media and no program will go flawlessly—but your [...]</description>
		<content:encoded><![CDATA[<p>[...] there are risks.  That’s why as agencies we need to stop overpromising, neglecting strategy and following the shiny object.  There are risks associated with social media and no program will go flawlessly—but your [...]</p>
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		<title>By: Chris Iafolla</title>
		<link>http://prforpharma.com/2010/03/10/what-social-media-tools-are-you-overlooking/comment-page-1/#comment-861</link>
		<dc:creator>Chris Iafolla</dc:creator>
		<pubDate>Thu, 11 Mar 2010 00:20:39 +0000</pubDate>
		<guid isPermaLink="false">http://prforpharma.com/?p=179#comment-861</guid>
		<description>&lt;span class=&quot;topsy_trackback_comment&quot;&gt;&lt;span class=&quot;topsy_twitter_username&quot;&gt;&lt;span class=&quot;topsy_trackback_content&quot;&gt;Social media strategy focuses on the shiny object, but many effective tools are overlooked: http://bit.ly/ce0JX5. What are they?&lt;/span&gt;&lt;/span&gt;</description>
		<content:encoded><![CDATA[<p><span class="topsy_trackback_comment"><span class="topsy_twitter_username"><span class="topsy_trackback_content">Social media strategy focuses on the shiny object, but many effective tools are overlooked: <a href="http://bit.ly/ce0JX5" rel="nofollow">http://bit.ly/ce0JX5</a>. What are they?</span></span></span></p>
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