As an industry, pharmaceutical companies spend billions of dollars a year on marketing, yet public distrust continues to grow.  Why?  The system is broken.  The tried and true methods of marketing for pharmaceutical companies are quickly losing relevance.  To augment these tactics, many pharmaceutical companies have started to consider how to better leverage their public relations programs by tapping in to social media.  But the landscape for social media in pharma is littered with landmines—regulatory, culturally and tactically.  On this blog, I will attempt to address the challenges facing pharmaceutical companies when it comes to effectively utilizing social media and public relations.  I look forward to chatting with you!