I’m fortunate to work at an agency, SHIFT Communications, which is leading the charge when it comes to implementing social media programs across a variety of industries. Our social media efforts have run the gamut from B2B technology companies, to companies selling traditional consumer products to pharmaceutical and biotechnology companies. As a result of this wide swath of experience, SHIFT has accumulated a wealth of knowledge on what our clients need when it comes to the practical tools of implementing social media programs. With a little help from Todd Defren (http://pr-squared.com/), I’ve compiled some of the resources here for you, my loyal readers. Take a gander at some of the links below (most open to PDFs) and let me know if you have any questions—SHIFT would be happy to help. Keep an eye out on this space in the coming weeks as I add more pharma-specific resources for implementing social media programs.
The Social Media Release (SMR) template, ver 1.0.
The Social Media Release template, ver 1.5.
The Social Media Newsroom template.
Comparison of Wire Services’ SMR Capabilities.
The Blogger Relations Bookmark.
The Top 10 Corporate Guidelines for Social Media.
Guide to SEO-Friendly Press Releases.
The PR 2.0 Social Media Essentials Guide.
The BRINK e-book on Social Media Marketing.
